◗ What the research actually says
The big studies all say the same thing: the tools are everywhere, the results are rare. The difference is never the model — it's how it's applied.
of companies report no material bottom-line impact from gen-AI — yet.
McKinsey ↗struggle to scale AI past pilots into real value.
BCG ↗avoid AI use cases over data & risk concerns.
Deloitte ↗of small businesses now use gen-AI — most don't know where to start.
U.S. Chamber ↗they'll embrace AI — if they trust who's behind it.
Edelman ↗That's the gap I live in: one real use case, measurable before the next — human-led, no hype, and you keep the keys.
◗ Receipts, not promises
// every capability, accounted for — no theater, lotta ins, lotta outs.
From a napkin idea to a shipped product. Idea-accelerator energy, minus the committee.
Define the funnel, wire up Mailchimp, and make the numbers move. Yeah, well, that's just, like, your funnel, man.
Support that deflects tickets and — royal command — does not make things up.
Profit from AI across workflows and team fluency — while core creativity stays human-led.
Translation and true cultural adaptation, so a concept lands in every market it visits. Led by a fluent French speaker — BA in French, Légion d’honneur, GTM for EMEA’s top 50 brands.
Brand-building that leans all the way in — so you don't look like every other AI startup.
Big-company operations on your indie tools — Shopify, Square, Stripe, Mailchimp — wired to run like a machine.
◗ How the engagement runs
No retainers, no standing meetings about meetings. The goal is to get you going in a quarter — then hand you the keys. I'd rather launch you and leave than be a line item that never ends.
Two weeks of riffing. I learn the business, the taste, and the real goal — then we name the one thing worth building.
We scope it for real — funnel, stack, edge cases, the tax-nexus-and-recommendation-engine stuff nobody warned you about. A plan you could hand to anyone. You won't have to.
I build it with you, in the open — AI for leverage, TPM rigor for the finish. You end the quarter with a shipped product, not a deck.
◗ More value, not less — for a fraction
The big firms each own one thing. You get all of it — from one person who has actually shipped.
AKQA · Instrument · Work & Co
Range & creative taste.
Accenture
Data & scale.
McKinsey
Frameworks & rigour.
Le Nous Royal
All three — made to measure. Built & shipped in the real world, 1:1.
À la carte, that range runs:
You shouldn't have to choose between range, data and frameworks — or hire three firms and eat their overhead to get them. One accountable person, made to measure: a creative shop's taste, a consultancy's data, a strategist's frameworks — plus the real-world, founder-level experience and 1:1 attention the big guys can't sell. They charge crazy sums because they are the man. Le Nous Royal helps you beat the man — without becoming him. Our rates are value-based, not crazy.
◗ What a quarter can look like
A typical quarter is one hero build + two or three supporting deliverables, plus a standing slice of senior capacity. You pick the hero; we pick the supporting cast in week one.
A representative quarter — not a parts list. I don't invoice tasks; I learn the business and build what actually serves it.
Hero build · pick one
A working v1 in real users' hands — concept to live MVP.
Deployed, with evals in CI — not a demo that dies on Monday.
A live “you might also like” that earns its keep.
Email + funnel re-architected, instrumented, converting.
Migrated and humming on Shopify / Square / Stripe / Mailchimp.
A coherent identity + asset kit your team can actually use.
Supporting moves · pick two or three
Twelve weeks is enough time to ship something real — and not enough to overthink it. That's the point.
◗ Receipts · the dots I connected
None of this was a solo act of genius — it was orchestration. A program manager's job is connecting the people, teams, and pieces into one thing that actually ships. Imagine what dots I can connect for you.
I helped launch Google's Star Trek computer. Now you can have your own.
The Verge “…the most successful by far.” Redesigning Google — “A Beautiful Revolution” (Project Kennedy) · read ↗The work, in the press
— Frequently, fairly, asked
Often, yes — and you're right to be wary. The going model: a six-month roadmap, a buzzword deck, a fat retainer, and a pilot that moves nothing. The studies back the skepticism — 80%+ of companies see no bottom-line impact from gen-AI yet. We do the opposite: one person, one real problem first, working output before you commit. We help you beat the man; we're not the man.
One person. That's the whole joke — and the whole pitch. You get the range of an agency without the agency: no account managers, no hand-offs, no junior doing the actual work. The person you hail is the person who ships.
Less than betting on a team you'll never meet. One quarter, one scope, fixed fee — if the fit's wrong you'll know in week two, not month six. And everything we build is yours: documented, handed over, and runnable without me.
Then I'm probably the wrong call — and I'll say so in the first conversation. This is built for 0→1 and modernize-the-stack work, not for staffing a 40-person org. Honest fit beats a signed contract.
I write it. AI for leverage, hands on the keys, TPM rigor on the finish. gatefold.fm went idea → App Store in 30 days the same way.
Because range is the product, and a beige consultancy site would be lying about it. The work underneath is dead serious. The rug just ties the room together.