◗ AI HoSvaD · nuvpu' magic-vaD
bom DachenmoH. 'och vIpe'.
cham. baHghach. vu'ghach. Huch ghItlhmey. SoHvaD ratlh leghtaHghach. DaH Doch yIchenmoH.
Dochmey teH chenmoHbogh tuqmeyvaD cham, GTM, vu'ghach je boqwI' jIH. taghghachvo' Sachghach ghoS, AI HoSmo'. 5B lo'wI'pu' toy'bogh Google Support LLM poHDaq vIqem, mangghom vIDevtaHvIS. ghIq Gatefold-Daq jImob — loS quSmey Hoch vISuq. reH wa' Qu' neH. wa' quarter neH poQlaH Dochna' wa'DIch.
reH wa' Qu' neH. matay'be'chugh, cha'DIch hoghDaq bISov.
mIw
ngeD nommoHwI' qech. poH ngaj ngaQ, tayqeqmey puSqu', 'ej naQ DutlhejwI'. ghIq rIn, 'ej Daq DapawtaH; bImobchugh, poHvetlhDaq Daqvetlh DapawlaHbe'.
DaSovbogh nommoHwI' — ghom, demo jaj, nab je chel. Ho'DoS teq nommoHwI'vam. HoS vInob — cham, baHghach, vu'ghach, Huch ghItlhmey je. Hoch vu' wa' nuv neH, 'ach nuvpu' law' rur.
boqwI'pu' tu'lu'be', account managers tu'lu'be', wuqwI'ghom tu'lu'be'. jImob 'e' vIparHa'mo' 'oHbe' meq'e'. Hoch chaH — 'IH'a'chaj ngevmeH neH yIntaH, 'ej pagh lungeH.
wuqwI' SoHtaH. QaHwI' pov jIHmeH Qu'wIj. DochlIj vISov law' DaSov puS 'e' vImaqbe'. SoHvaD yajghach. jIHvaD Do.
bInomchoH 'e' buSHa'bogh nommoHwI' — ngevwI' 'IHqu' neH 'oH.
DIlmoHmeH chenmoHlu' consulting mIw, ngeHmeH chenmoHlu'be'. vaj vIchoHqu'ta'.
wa'DIch DaHotbogh 'ay'
agency DaghelDI', wa' hogh nI' jang. Qub nI'mo' 'oHbe'. Qub luSovnIS Hoch'e'mo' 'oH. nab chenmoH vay', qep cher vay', 'ej pIn'a' qech ghel vay'.
naDev pagh tu'lu'. Har'eghmoHnISlu'bogh nuv tu'lu'be'. nab chenmoHnISbe'lu'. not laDbogh qoDwI'pu'vaD ghItlhnISbe'lu'. bIghelDI', jaj rapDaq jang vay', 'ej meq qeng jangghach.
maboqnIS'a'? ghelvam je jang mIwvam. cha'DIch hoghDaq bISov, jav jarDaq ghobe', 'ej quarter vIchIlqang. matay'be'chugh, vIt vIja'; jIja'Ha'be'.
pupHa'ghach 'oHbe' Do'e'. chaw'meH tlhegh Hutlhghach 'oH Do''e'.
qatlh rarghach
wab 'oS 'och. HotlaHlu'bogh DochDaq pe'lu' qa', vaj DISmey ret HotlaHqa' nov. mIwna' 'oH. vaj mI'mey 'oH ngoQ'e' 'e' vIHarbe'. HotlaHbogh vay' chenmoHDI' neH lo'laHchoH mI'mey.
◗ Dop A · Hotlu'bogh
◗ Dop B · mI'mey
◗ je'wI' jIHDI', nuq vIchenmoH
jIHvaD vIngeHpu'bogh Hoch app 'oH mI'mey lIng'e', 'ach HotlaHbogh bel bop.
gatefold.fm — polmeH Daq, jaj wIv, 'ej qechDaj jatlhbogh ngevwI'. wab naghmey, CDmey, wab tlheghmey je.
Poker Clock — wa' pa'Daq ba'bogh nuvpu'vaD poH juvwI'.
Chiefs Trivia — parHa'ghach'a'. mI'meyvo' Hop law' Hoch Hop puS.
nab 'oHbe'. vISuqqangbogh Doch neH 'oH. quartermey lupoQbe'; hoghmey neH lupoQ, 'ej Hoch vIngeHpu'. Dochna' chenmoHchugh malja'lIj, vaj vu'wI' DaneH — 'ay'na' 'oH ngoQ'e' 'e' Harbogh vu'wI''e'.
◗ Soj'e' vISopbogh · wa'DIch tayqeqwIj
wab nagh boSwI' app. Huch pagh vIlo'; wejmaH jajmeyDaq qechvo' App Store chaw'Daq. Reddit-Daq vIbaH, 'ej not mevpu' ngeHghach — AI wab nagh ngevwI', CarPlay, jengva' retlhDaq kiosk, 'ej wab nagh qachmeyvaD Shopify channel; DaH chovlu'taH. chenmoHghachDaq AI, DochDaq AI je. tayqeqwIj, HuchwIj, 'ej jIH vISuq Hoch quS. malja'lIjDaq vIlo'pa', malja'wIjDaq vIlo'ta'. yIntaHvIS yInej. Qapbogh chupghach 'oH.
DaH wa' tayqeq neH, 'ej poS quS. mIw 'oH; Hutlhghach 'oHbe'.
“choH chu' HochDaq tIvtaHghachDaj lIqtaH 'e' DaHotlaH.” — APP STORE REVIEW · ★★★★★
// naDev 2×2 ghItlh consultant. Accenture, qatlho' — muqIpmo' vIghojta'.
loSvammeyvo' wa' neH luta'pu' vu'wI'pu' law'. chuq 'oHbe' puSbogh Doch'e'. puSbogh Doch 'oH juSghach: 0→1 luchenmoHbogh nuvpu' — motlh Sachghach luvu'pu'be'. Sachghach luvu'pu'bogh nuvpu' — motlh pagh lutaghlaHbe'. cha' Dop chargh nuv puS — Doch DopDaq 'ej Huch ghItlhmeyDaq.
wejmaH jajDaq qechvo' App Store-Daq, jImobtaHvIS. iOS, Android, web je-vaD wa' codebase neH, 'ej chovlu'taH Shopify channel.
tetlh, Huch mI'mey, Qapbogh Huch ngaSwI', 'ej wab naghmey ngaSwI'vaD ngevlu'bogh Doch DIlghach. jar ngaQ tu'lu'be'pu'; DaH tu'lu'.
LLM poHDaq Google Support vInommoH. yajghachvo' ngeHlu'bogh DochDaq qeng mangghomwI', 5B+ lo'wI'pu' toy'bogh yavDaq. 6× chatbot pupghach. ghIq 17 engineering mangghomvaD Claude MCP je.
recommendation engine 'ej Fulfilled-by-Amazon rarghach — tayqeq #1 OKR. EMEA-Daq $1.5B Huch Sachghach.
◗ nuq choHchu'
veH 'oHbe' poQghach'e'. SoHDaq juS Hoch wuqghach'e'. nuq wISuqqa'? wIDIlHa''a'? nuqDaq tepwIj 'e' ghelbogh je'wI' — nuq wIja'? tup neH poQ Hoch, 'ach wa' hoghDaq wejvatlh tu'lu'. vaj repDu'lIjmo' Sach Huch, 'ej Qapla' rurbe'choH Sachghach.
motlh mang je'lu' tI'meH, 'ach malja'lIj rurbogh malja'vaD toj 'oH. mang DaDIllaHpa' Huch DapoQ; Huch DaSuqlaHpa' laH DapoQ. ghIq mang vu'nISlu', 'ach bIvu'laHbe' — 'och ngaj SoH'e'mo'.
DIlmeH poH qaSpa' laH nob AI-vaD chenmoHlu'bogh mIw. nuv poQnISbe'bogh hogh 'ay'mey — nuv poQqa'be'. ghur Do. 'ej Doch veb DIl Huch chu'.
'ej Qu' rap 'oH. bIQambe'taHvIS malja'lIj lo'laHmoH. ghajwI' poQbogh malja' — wa'DIch pe' je'wI'.
◗ nuqDaq Huchna'
Google digital marketing povmeH Daq creative think tank je vIvu'. YouTube wItlhej, 'ej EMEA-Daq vaghmaH tuqmey nIvqu' wIboQ. vaj pImbogh qech maqmeH DIllu'pu'bogh nuv yIQoy.
digital marketing pov 'ej digital marketing yapbej neH — pImghachchaj mach. Huch chuvDaj Sovbogh malja' 'ej Sovbe'bogh malja' — pImghachchaj tInqu'.
wa'DIch DochvaD ngev Hoch. wejDIch Hotqang pagh. pa' tamtaHvIS Huch lulIjtaH tuqmey rurbogh tuqlIj — navDaq Huch tu'lu', 'ach chIm Huch ngaSwI', 'ej bISachDI' qabchoHqu'. nabvamDaq 'ay' 'oHbe' AI choHghach'e'. loS 'ay'mey Hoch bIngDaq 'oHtaH.
nuq DaSuq · vagh may' Daqmey
je'wI'Daq He naQ. Daq wIvghach, He'a', yIn poH email, baHghach, 'ej vIHnISbogh mI'.
→ He'a' Delchu'lu' · Mailchimp Klaviyo joq-Daq yIn vIHghachmeylIj · Qapta'chugh ja'bogh SeHlaw
napkin qechvo' ngeHlu'bogh DochDaq, ghIq Sachghach SIQbogh Doch. chaw'na'mey nIHbogh chatbots, batlh qapbogh recommendation engines, 'ej ghobe' 'oHDI' jangna', «wImevnIS» wuqghach.
→ lo'wI'na'pu' ghopDaq Qapbogh v1 · CI-Daq evals, Monday-Daq Heghbogh demo ghobe' · ghItlhlu'ta'bogh meq
bID lam Hotqangbe' latlhpu' — 'ej Sachghach DuHoH'a' wuqbogh bID 'oH. Daghajbogh, DIlghach, 'ej chavghach yISov. malja' DatoghlaHbe'chugh, DaSachmoHlaHbe'.
→ PO calendar-lIjvo' wa'maH wej hoghmey Huch pIHlu'bogh · SKU-mo' Huch chuv · jar jaj wa'maHDIchDaq ngaQ
pe'vIl jaHbogh tuq De' — vaj latlh AI startup rurbe' tuqlIj. 'ej tIgh choHchu'ghach — vaj Suy'a' veb Qapchu'. French Hol jatlhchu'wI' Dev. BA in French, EMEA top 50 brands-vaD GTM.
→ tuq pat, Daghajbogh De'Daq · Hoch mu'tlhegh lISlu', mughlu' neH ghobe' · wa' Suy'a' yIn, ghIq latlh
chatbot 'oHbe'. workshop 'oHbe'. mIw Hutlhbogh AI 'oH demo'e'. AI Hutlhbogh mIw 'oH Qu'Hom'e'. Qu' naQ 'oH rarghach'e'. Sachghach'a'Daq cha'logh vIta'pu'. nuvpu'vaD ratlh creative wuqghachmey. yajghach je.
→ Huch nobqa'mo' patlhlu' use cases, naDmo' ghobe' · patlIjDaq Qap mIw, pilot 'oHbe' · ghItlhmey, DaghajtaHbogh wuqghach 'oH mIw'e'mo'
quS · wa' Qu', 1:1
wa'DIch leghtaHghachlIj yajbogh vay', ghIq chenmoH 'ej ngeH 'e' Duboq. reH wa' Qu' neH, 'ej naQ jI'el — poQlu'bogh chamDaq majaH: ecommerce, recommendation engines, tax nexus, transfer pricing, Hoch.
Dochna' wIchenmoHmeH wa'maH cha' hoghmey. ghIq Hopqu' maghoS.
cha' Doch DuDbe' latlhpu'
Doch ngeHlaHbogh vay' 'ej Huch ghItlhmey ngaQmoHlaHbogh vay' je. wa'DIch ta'laHbogh nuvpu' — not cha'DIch luta'pu'. cha'DIch ta'laHbogh nuvpu' — not vay' lungeHpu'.
chay' Qap
qepmey bop qepmey — tu'lu'be'. wa'DIch Dochna' ngeHlu' wa' quarter neH, ghIq keys Daghaj. 'op Qu' nI' law' wa'maH cha' hoghmey nI' puS, 'ej reH nI' Sachghach Qu'. vaj wa' quarter wIta', ghIq latlh. wa'DIch Qapta'DI', latlh DawIv. qalaQ 'ej jImej vIneH, not mevbe'bogh line item jIH vIneHbe'.
cha' jarHommey maqaD'egh. malja', Da, 'ej ngoQna' vIghoj. ghIq wa' Doch lI' chenmoHlu'bogh mapong, 'ej mI' vIHmoHnISbogh mapong.
naQ wIwuqchu'. Funnel, stack, edge cases, tax-nexus-and-recommendation-engine De' qaja'be'bogh latlh. vay'vaD plan DanoblaH. DanobnISbe'.
SoH tlhej vIchenmoH, peghHa'. AI for leverage, TPM rigor for the finish. quarter rInDI', shipped product Daghaj, deck ghobe'.
◗ Qochbe'ghach
€50k-vo', wa' quarter-vaD.
nommoHwI'pu' Sovlu'bogh mIw rap, 'ach wa' Doch pIm. Huch lunob, ghIq lumej. Huch vInob, ghIq jIvum. HoS vInobqu', 'ej lI'DI' Huch je. not repmo' jIDIllu' — jIQItmeH muDIl repmey. latlh Hoch qepDaq wIwuq.
Receipts, lay'mey ghobe'
wa' nuv val Qu' 'oHbe'. tay'moHghach 'oH — Qu'na' 'oH. nuvpu', ghommey, 'ay'mey je tIrar, ngeHlu'bogh wa' Doch chenmoHmeH. SoHvaD dots vItay'moHlaH 'e' yIqIm.
◗ jIH'e' · nuqDaq mung loS Dopmey
cha'maH DIS ngeHmoHwI' jIH. Zappos-Daq HotlaHlu'bogh Dochmey, Paris-Daq creative GTM, Google-Daq qo' naQ ML, Affirm-Daq wa'maH Soch mangghomvaD AI, ghIq tayqeqwIj — Huch ghajbe'lu'DI' QaptaH 'e' vItobmeH.
Google's launch-Daq jIboQta' Star Trek De'wI'. DaH DaghajlaH.
The Verge “…Qapqu'bogh.” Project Kennedy-Daq, Google wa'DIch cross-product redesign, TPM jIH. · yIlaD ↗De' chu'Daq Qu'
◗ Le Nous Royal vumwI' pa' · cha'wI' pa'
tob: wIngeH: 'ej matlhaq. bangmo' chenmoHlu', ghIq vumchu'meH ta'lu'. Range, humour, 'ej finished product. wej wIv.
Chiefs Kingdom fan-trivia Quj. Brand obsession, QujmoHlu'.
tournament blind-timer 'IHchu'bogh. chaos-vaD structure.
vinyl/CD/tape nerds vaD app. wa' biS, jaj wIv, mu'qaD AI clerk. wa' SuvwI' lIng & ship. iOS · Android · Web.
records ngaSwI' yIchoHmoH 'ej scannable catalog, real register je yIchenmoH, folding table-vo' full storefront-Daq. page-Daq Live demo.
ngogh qachvaD Shopify pat — mI' yInej, ngogh pIm yIghov, vaj ghItlh'egh tetlh nIv. APP STORE REVIEW-Daq.
◗ 'Iv vIboq
Doch chenmoHpu'bogh 'ej Hopqu' 'e' neHbogh chenmoHwI'pu' qulwI'pu' je. indie labels, chenmoHwI'pu', D2C, 'ej lut ghajbogh creative commerce (jIHvaD wa' Gatefold). vay' DachenmoHchugh 'ej law' QaQ nom je DaneHchugh, naQtaHvIS qa', maja'chuqnIS.
◗ qep yIcher · reH wa' Qu' neH
poS quS, pagh poSbe'. cha' maSovmoH wa' qep neH. qaqIHbogh nuv 'oH ngeHbogh nuv'e'. qech, mIS, pagh «chaq» HIqem.