◗ What the research actually says
The big studies all say the same thing: the tools are everywhere, the results are rare. The difference is never the model — it's how it's applied.
of companies report no material bottom-line impact from gen-AI — yet.
McKinsey ↗struggle to scale AI past pilots into real value.
BCG ↗avoid AI use cases over data & risk concerns.
Deloitte ↗of small businesses now use gen-AI — most don't know where to start.
U.S. Chamber ↗they'll embrace AI — if they trust who's behind it.
Edelman ↗That's the gap I live in: one real use case, measurable before the next — human-led, no hype, and you keep the keys.
◗ Receipts, not promises
// every capability, accounted for — nae theatre, lotta ins, lotta outs.
Frae a napkin idea tae a shipped product. Idea-accelerator energy, minus the committee. Nae committees here.
Define the funnel, wire up Mailchimp, and make the numbers move. Ken? Aye, well, that’s just, like, yer funnel, pal.
Support that deflects tickets and — royal command — cannae make things up.
Profit from AI across workflows and team fluency — while core creativity stays human-led.
Translation and true cultural adaptation, so a concept lands in every market it visits. Led by a fluent French speaker — BA in French, Légion d’honneur, GTM for EMEA’s top 50 brands.
Brand-building that leans all the way in — so you don't look like every other AI startup.
Big-company operations on yer indie tools — Shopify, Square, Stripe, Mailchimp — wired tae run like a machine. Braw.
◗ How the engagement runs
Nae retainers, nae standin’ meetings aboot meetings. The goal is tae get ye goin’ in a quarter — then hand ye the keys. I'd rather launch you and leave than be a line item that never ends.
Two weeks of riffin’. I learn the business, the taste, and the real goal — then we name the one thing worth buildin’.
We scope it for real — funnel, stack, edge cases, the tax-nexus-and-recommendation-engine stuff naebody warned ye aboot. A braw plan ye could hand tae anyone. Ye willnae have tae.
I build it wi’ ye, in the open — AI for leverage, TPM rigour for the finish. Ye end the quarter wi’ a shipped product, no a deck.
◗ More value, not less — for a fraction
The big firms each own one thing. You get all of it — from one person who has actually shipped.
AKQA · Instrument · Work & Co
Range & creative taste.
Accenture
Data & scale.
McKinsey
Frameworks & rigour.
Le Nous Royal
All three — made to measure. Built & shipped in the real world, 1:1.
À la carte, that range runs:
You shouldn't have to choose between range, data and frameworks — or hire three firms and eat their overhead to get them. One accountable person, made to measure: a creative shop's taste, a consultancy's data, a strategist's frameworks — plus the real-world, founder-level experience and 1:1 attention the big guys can't sell. They charge crazy sums because they are the man. Le Nous Royal helps you beat the man — without becoming him. Our rates are value-based, not crazy.
◗ What a quarter can look like
A typical quarter is One braw hero build. A wee few supporting moves., plus a standing slice of senior capacity. You pick the hero; we pick the supporting cast in week one.
A representative quarter — no a parts list. I dinnae invoice tasks; I learn the business and build what actually serves it. Proper work, ken.
Hero build · pick one
A working v1 in real users’ hands — concept tae live MVP. Gallus.
Deployed, wi’ evals in CI — no a demo that dies on a Monday mornin’.
A live “you might also like” that earns its keep.
Email + funnel re-architected, instrumented, converting.
Migrated and humming on Shopify / Square / Stripe / Mailchimp.
A coherent identity + asset kit yer team can actually use. Sorted the now.
Supporting moves · pick two or three
Twelve weeks is enough time tae ship something real — and no enough tae overthink it. That’s the point, ken.
◗ Receipts · the dots I connected
Nane of this was a solo act of genius — it was orchestration. A programme manager’s job is connectin’ the people, teams, and pieces intae one thing that actually ships. Imagine what dots I can connect for ye. Cannae wait.
I helped launch Google's Star Trek computer. Now you can have your own.
The Verge “…the most successful by far.” Redesigning Google — “A Beautiful Revolution” (Project Kennedy) · read ↗The work, in the press
— Frequently, fairly, asked
Often, yes — and you're right to be wary. The going model: a six-month roadmap, a buzzword deck, a fat retainer, and a pilot that moves nothing. The studies back the skepticism — 80%+ of companies see no bottom-line impact from gen-AI yet. We do the opposite: one person, one real problem first, working output before you commit. We help you beat the man; we're not the man.
One person. That’s the whole joke — and the whole pitch. Ye get the range of an agency withoot the agency: nae account managers, nae hand-offs, nae junior doin’ the actual work. The person ye hail is the person wha ships.
Less than bettin’ on a team ye’ll never meet. One quarter, one scope, fixed fee — if the fit’s wrang ye’ll know in week two, no month six. And everything we build is yours: documented, handed ower, and runnable withoot me. Ken?
Then I’m probably the wrang call — and I’ll say so in the first conversation. This is built for 0→1 and modernise-the-stack work, no for staffin’ a 40-person org. Honest fit beats a signed contract.
I write it. AI for leverage, hands on the keys, TPM rigour on the finish. gatefold.fm went idea → App Store in 30 days the same way. Aye, the same way.
Because range is the product, and a beige consultancy site would be lyin’ about it. The work underneath is deid serious. The rug just ties the room thegither.